Research in Action
Research only creates value when it is applied. The insights matter most when they shape decisions, guide new ideas, and improve how a business works. This section is about putting research to use — showing how small, focused studies can spark bigger possibilities.
The examples here, from case studies to method overviews, are designed to help you see what research looks like in practice. They show how businesses learn from customers, adapt to challenges, and create systems that fuel growth.
Use them to spark ideas, compare approaches, or imagine how research could support your own goals.
Case Study Library
This Case Study Library showcases how small but mighty research efforts can help outdoor businesses use research to reduce risk and unlock opportunities.
These 50+ case studies—drawn from real-world scenarios but anonymized and adapted—offer insights into common business challenges and how research can uncover solutions.
Each case study explores how businesses can use research to:
🚀 Boost Sales – Improve conversions, optimize marketing, and remove barriers to purchase
⚡ Reduce Costs – Streamline operations, minimize product returns, and improve efficiency
✨ Strengthen Brand – Build customer trust, improve ratings and reviews, and enhance reputation
How to use this library
Browse by theme or topic (images are linked below) and consider:
What challenges here look familiar in your own business?
Which approaches could help clarify a decision you are weighing?
Where might similar opportunities be hidden in your data, conversations, or events?
