Research is not just about collecting data. It is about working smarter by asking better questions, listening closely, and making clearer decisions.
Whether you are prepping for an event, testing a product, or refining your message, Scouted Path helps you turn everyday moments into learning opportunities.
These resources show what getting started can look like. No jargon. No guesswork. Just grounded support for small outdoor businesses that want to understand their customers and move forward with clarity.
Getting Started With Research
Explore the Tools
Getting Started With Research: (Universal Edition)
A universal intro for small outdoor businesses ready to use research as a tool for clarity and growth.
Getting Started With Research: Modular Products Edition
For businesses with customizable products. Helps define what to test, who to talk to, and how to learn from customers.
(More Getting Started Editions Coming Soon)
Future editions will explore more gear types, activity themes, and business strategies.
Make every booth interaction count with layout tips, live feedback tools, and data capture ideas.
Expo & Event Research Planning Guide
A practical guide to planning and executing small, focused research at expos or trade shows.
A self-guided option for leaders who want to run simple research independently.
Getting Started With Research (Universal Edition)
Start small. Build clarity. Make research part of how you work.
Research brings clarity to every decision. When it becomes part of how a business thinks and acts, it uncovers opportunities, reduces risk, and strengthens customer trust.
This guide shows how your business can grow research from a task into a practice. It outlines what the early stages look like, the kinds of questions research can answer, and how Scouted Path supports you in building a system that drives growth and innovation.
What’s inside:
🔹 Field-tested strategies for learning at expos and events
🔹 Clear principles for building research habits that scale with your business
🔹 Practical method options for exploring value, trade-offs, friction, and decision logic
🔹 Sample Study Sets that guide you step by step through practical research activities
🔹 Recruitment strategies for engaging the right customers and communities
Role of Scouted Path - partner in planning, fieldwork, and synthesis; working alongside your team to design studies, interpret findings, and build a research system that drives growth and innovation.
View the Guide →
Expos & Events
Booth Toolkit
Engage. Learn. Improve.
This toolkit turns your booth into more than a display. It becomes a place to connect, observe, and learn in real time. Built for teams who want fast, visible insights without disrupting flow, it includes layout tips, activity ideas, and feedback tools that make every interaction more meaningful.
What’s inside:
🔹 Booth setups that encourage engagement and conversation
🔹 Quick-feedback tools to surface preferences and trade-offs
🔹 Sample prompts and visuals for live data collection
🔹 Lead capture upgrades that support stronger follow-up
Role of Scouted Path - sounding board for ideas, debrief partner, and guide for turning observations into action.
View the Toolkit →
Research Planning Guide
Timely, targeted, and built for action
This guide is for founders, product teams, marketers, and sales leads who want to turn expo moments into decision-making power. It outlines how to gather feedback, test ideas, and observe behavior in ways that directly support product, brand, and customer goals.
Use this guide to:
🔹 Define the most valuable research questions for your event
🔹 Choose methods that fit your goals, audience, and booth setup
🔹 Select from interactive, immersive, and in-depth approaches
🔹 Gather insights to inform product, brand, pricing, or onboarding decisions
Role of Scouted Path - hands-on partner leading planning, fieldwork, and synthesis, aligned with your goals at every step.
View the Guide →
Getting Started With Research - Special Editions
Modular Products
From Complexity to Clarity.
Modular products are powerful, but they bring unique challenges: fitment accuracy, accessory logic, setup time, and how systems perform in real-world use.
This guide helps you test those challenges head-on. It shows how to learn from customer behavior at expos, capture ongoing feedback, and run targeted studies that reveal what really works together. The result: products that fit better, sell with more confidence, and strengthen your brand story.
What’s inside:
🔹 Field-tested strategies for observing modular setups at expos and events
🔹 Practical tools for building steady feedback loops after purchase
🔹 A flexible set of research methods for testing fit, usability, and decision logic
🔹 Sample Study Sets that focus on system-level questions like bundling, roadmap priorities, and messaging clarity
🔹 Recruitment strategies for engaging the right communities and real-world testers
Role of Scouted Path - partner in planning, fieldwork, and synthesis; working alongside your team to design studies, interpret findings, and build a research system that drives growth and innovation.
View the Guide →
Coming Soon
More Special Editions.
The Getting Started With Research series is growing.
Future guides will go deeper into the outdoor industry’s unique challenges and opportunities, from specific gear categories to customer experiences to business strategy.
What’s planned:
🔹 Gear editions for vehicles, trailers, soft goods, and field tools
🔹 Experience editions for activities like bikepacking, paddlesports, and backcountry cooking
🔹 Strategy editions for topics such as website optimization, market expansion, and small-batch launches
🔹 Resources tailored to help outdoor businesses apply research where it matters most
Role of Scouted Path - continuing to build resources that make research practical, relevant, and directly connected to your goals.
→ Check Back Soon
DIY Research Toolkit
Start small. Learn fast. Build confidence.
This self-guided toolkit helps you gather meaningful customer insights without hiring a research team or investing in expensive tools. Designed for small outdoor businesses, it gives you a clear path for understanding what your customers need, how they experience your products, and where to focus next.
Whether you’re new to research or building on what you already do, this toolkit helps you take smart, actionable steps toward better decisions.
What’s inside:
🔹 Research Readiness Self-Assessment to find your best starting point
🔹 3-Level DIY Research Framework organized by theme and skill level
🔹 Step-by-step activities for feedback, usability, post-purchase insights, and trend tracking
🔹 Printable checklists and planning prompts to track what you learn over time
🔹 Guidance for scaling up when you're ready for more structured research
Role of Scouted Path - This is the one toolkit designed for independent use.
If you want help customizing the activities, making sense of your findings, or transitioning into a full research project, Scouted Path is here as a resource and partner when you're ready.