Pricing
Scouting the Path Ahead
Research should do more than answer a question. It should strengthen how your business decides.
Scouted Path brings focus to what drives customer decisions and how your product performs in real-world use so every dollar you invest is grounded in evidence.
The result is clearer priorities, cross-team alignment, and decisions that improve product, marketing, and customer experience with intention.
Customer Understanding Engine (CUE)
End-to-End Customer Visibility
An always-on system for understanding your customer experience over time.
CUE integrates coordinated surveys, built-in interviews, continuous tracking, and ongoing interpretation into a single system that evolves as your business grows.
Build the Engine
System Design & Implementation — $3,500–$5,500 (one-time)
System design and implementation, including survey architecture, dashboards, reporting foundation, and launch alignment.
Run the Engine
CUE Foundations — $4,000–$6,000 per year
Structured insight delivered at key points in time.
Checkpoints at Day 30, 60, and 120 to ensure system health and data quality
Two system reports: Month 6 and Month 12
Clear, decision-ready analysis across the customer journey
Best for brands that want ongoing customer visibility without continuous advisory support.
CUE Stewardship — $750–$1,250 per month
Ongoing interpretation where customer signals are tracked, reviewed, and developed over time.
Monthly Signals Report and light synthesis
Selective interviews when signals need deeper context
Strategic check-ins to support product, marketing, and customer experience decisions
Best for growing brands that want continuous insight without a fully embedded research partner.
CUE Partnership — $1,750–$3,000+ per month
Embedded strategic interpretation and decision support across product, marketing, and customer experience.
Ongoing tracking and interpretation across the customer journey
Monthly reporting and synthesis of meaningful changes
Quarterly deep synthesis and working sessions
Active support for product, marketing, and customer experience decisions
Best for brands actively improving product, customer experience, operations, and positioning at the same time.
From Day 1, you gain clear visibility into what drives decisions, where experience breaks down, and what strengthens long-term satisfaction.
Continuous clarity. Compounding insight. Organizational confidence.
Idea Development
Confidence in Direction
Research designed to identify which opportunities deserve attention before significant time, money, or resources are committed.
Starting at $2,500
Understand real customer needs, routines, and constraints
Clarify priorities, tradeoffs, and what matters most
Build evidence around which opportunities deserve further investment
Examples include: new features, product concepts, community initiatives, content programs, customer experience improvements
Better decisions. Stronger direction.
Solution Validation
Confidence in Delivery
Research designed to evaluate, refine, and strengthen solutions before broader release or investment.
Starting at $3,500
Pressure-test solutions through real-world use and feedback
Identify friction, confusion, and unmet expectations early
Build evidence for what to refine, improve, or scale next
Examples include: prototypes, product updates, website experiences, onboarding flows, pilot programs
Reduce risk. Improve outcomes.
Not sure which approach is the right fit?
Custom Research Engagements
While many projects fit naturally within Customer Understanding, Idea Development, or Solution Validation, some challenges require a more tailored approach.
Custom engagements provide flexibility for specialized methods, unique business questions, and research programs designed around your specific needs.
On-Demand Studies
Velocity & Clarity
Fast, focused research designed to inform one critical decision.
Starting at $1,750
Clear answer to a specific question
Minimal lift for your team
Decision-ready insight with clear implications and next steps
Examples include: website friction, messaging validation, product refinement, first-use experience
Focused insight. Instant momentum.
Research Packages
Structured Depth
Multi-study projects built for business decisions that require greater rigor and deeper insight.
Starting at $3,500 (12-week engagement)
2–4 coordinated studies within a unified learning arc
Cross-study synthesis connecting patterns and implications
Insight → Action framework (Now / Next / Later priorities)
Reusable assets: Insights Tracker and Decision Log
Multiple studies reveal patterns that don’t show up in isolation, helping drive better decisions.
Deeper insight. Stronger impact.
Why Does This Cost So Much?
A small fraction of the savings gained from more informed decision-making.
Research is one of the most valuable investments you can make. It reduces uncertainty, uncovers opportunities, and provides the insights your business needs to adapt, grow, and stay ahead in a competitive market.
More than just gathering data, research creates clarity, reveals opportunities, and focuses efforts where they’ll have the greatest impact.
The dividends of this investment? Stronger customer connections, more efficient product development, and a brand that stands out; giving you a clear path forward.
Why Does This Cost So Little?
Many agencies charge 2-3x more for a single study.
The value of research isn’t measured by how much is spent—it’s in the clarity and actionability of the insights. By focusing on what truly drives results, I ensure research delivers meaningful impact, not just data.
I bring years of expertise, a strategic approach, and a sharp focus on uncovering the insights that matter most to your business.
As a Company of One, I work directly with you—shortening communication chains, moving from plan to execution quickly, and adapting in real time to the nuances of each project.
Research is a collaborative, evolving process that takes time and commitment. A more targeted, ongoing approach builds a stronger foundation for decision-making; and because it prioritizes focus and efficiency, it also happens to be more cost-effective.