Research built around your business.

I offer two ways to work together: focused research for a particular question or challenge, and an ongoing system for understanding customers over time.

Both are designed around what the business needs to learn and how the findings will be used.

Focused Research

Focused Research is designed around a specific question, opportunity, or challenge. Each engagement is purpose-built to investigate what matters and support the decisions ahead.

  
      Single Study
      Coordinated Project
    
      Purpose
      
        Timely clarity for a specific question or decision
      
        In-depth research for complex or consequential decisions
      
      Approach
      
        One targeted study
      
        Two or more complementary studies
      
      Typical duration
      
        2–4 weeks
      
        6–12 weeks
      
      What you get
      
        Clear findings, practical implications, and recommended priorities
      
        A stronger body of evidence, integrated insights, and well-supported direction
      
      Investment
      
        Starting at $1,750
      
        Starting at $3,500

	Single Study	Coordinated Project
Purpose	Timely clarity for a specific question or decision	In-depth research for complex or consequential decisions
Approach	One targeted study	Two or more complementary studies
Typical duration	2–4 weeks	6–12 weeks
What you get	Clear findings, practical implications, and recommended priorities	A stronger body of evidence, integrated insights, and well-supported direction
Investment	Starting at $1,750	Starting at $3,500

Research methods

Projects may draw on methods such as:

Customer Experience: In-depth interviews, surveys, focus groups, diary studies

Website Optimization: Usability testing, content testing, first-click testing, card sorting

Product Testing & Field Research: Concept testing, prototype evaluations, field studies, setup and installation walkthroughs

See Focused Research in practice →

Ongoing Customer Understanding

The Customer Understanding Engine (CUE)

CUE is an always-on system for understanding the customer experience over time.

Connected surveys capture what's happening. Analysis and follow-up interviews help explain why. Together, they provide immediate operational feedback and a growing body of knowledge that supports better decisions over time.

Customer journey diagram showing Purchase Path, Early Ownership, and Lifestyle Impact research touchpoints from consideration through advocacy.

Build the Engine

System Design & Implementation

Design and launch of the customer research system, including survey instruments, collection workflows, dashboards, and reporting.

One-time implementation: $3,500–$5,500

Run the Engine

The same research system supports three levels of ongoing interpretation and business support.

  
      Foundations
      Stewardship
      Partnership
    
      Focus

        Structured insight at key moments
      
        Continuous interpretation and system development
      
        Embedded strategic interpretation and decision support
      
      Includes

        Live dashboards, system monitoring, and six-month integrated reporting
      
        Foundations plus monthly interpretation, targeted interviews, and system refinement
      
        Stewardship plus ongoing research planning, strategic working sessions, and cross-functional support
      
      Investment

        $2,500–$3,500
        
        per 6-month cycle
      
        $4,500–$7,500
        
        per 6-month cycle
      
        Starting at $1,750/month

	Foundations	Stewardship	Partnership
Focus	Structured insight at key moments	Continuous interpretation and system development	Embedded strategic interpretation and decision support
Includes	Live dashboards, system monitoring, and six-month integrated reporting	Foundations plus monthly interpretation, targeted interviews, and system refinement	Stewardship plus ongoing research planning, strategic working sessions, and cross-functional support
Investment	$2,500–$3,500 per 6-month cycle	$4,500–$7,500 per 6-month cycle	Starting at $1,750/month

See CUE in practice →

Start small.

Make it useful.

Build from there.

My big bet: Even a modest project will make the value of working together clear.

I propose we start with something meaningful, manageable, and at no cost.

From there, we can decide where to go next.

Field notebook sketch showing a small seedling growing into a mature tree and eventually a forest.

What are you working on?

I have a few ideas about where research might help, but I'm just as interested in what's top of mind for you.

Let's compare notes.

Get in Touch →