Client Resources
Great research isn’t just about gathering data. It’s about shifting how we think, work, and make decisions. Even small steps, like asking the right question at the right time, can put you on a better path.
Whether you're working a booth, refining a product, or building your brand, these tools are designed to help you learn quickly and act with clarity. No guesswork. No jargon.
You don’t need a research background to get value from these tools. And you don’t have to go it alone. Scouted Path can plan and run the research alongside you.
Explore the tools:
Expo & Event Booth Toolkit – Make every booth interaction count. From layout to lead capture to post-event follow-up.
Expo & Event Research Planning Guide – A practical roadmap for running focused, fast-turnaround research with or without expert support.
Case Study Library – Real-world examples of how small research efforts can drive meaningful business results.
Method Glossary – Clear, outdoor-relevant definitions of the tools behind smart decisions.
No sales, just useful tools.
If and when you're ready to take research further, I'm here when you need me.
Expo & Event Booth Toolkit
Engage. Learn. Improve.
This toolkit turns your booth into more than a display. It becomes a place to connect, observe, and learn in real time. Built for teams who want fast, visible insights without disrupting flow, it includes layout tips, activity ideas, and feedback tools that make every interaction more meaningful.
What’s inside:
🔹 Booth setups that encourage engagement and conversation
🔹 Quick-feedback tools to surface preferences and trade-offs
🔹 Sample prompts and visuals for live data collection
🔹 Lead capture upgrades that support stronger follow-up
Role of Scouted Path - sounding board for ideas, debrief partner, and guide for turning observations into action.
View the Toolkit →
Expo & Event Research Planning Guide
Timely, targeted, and built for action
This guide is for founders, product teams, marketers, and sales leads who want to turn expo moments into decision-making power. It outlines how to gather feedback, test ideas, and observe behavior in ways that directly support product, brand, and customer goals.
Use this guide to:
🔹 Define the most valuable research questions for your event
🔹 Choose methods that fit your goals, audience, and booth setup
🔹 Select from interactive, immersive, and in-depth approaches
🔹 Gather insights to inform product, brand, pricing, or onboarding decisions
Role of Scouted Path - hands-on partner leading planning, fieldwork, and synthesis, aligned with your goals at every step
View the Guide →
Case Study Library: Research in Action
This Case Study Library showcases how small but mighty research efforts can drive big impact in the outdoor industry.
Each case study explores how businesses can use research to:
🚀 Boost Sales – Improve conversions, optimize marketing, and remove barriers to purchase
⚡ Reduce Costs – Streamline operations, minimize product returns, and improve efficiency
✨ Strengthen Brand – Build customer trust, improve ratings and reviews, and enhance reputation
These 50+ case studies—drawn from real-world scenarios but anonymized and adapted—offer insights into common business challenges and how research can uncover solutions.
If they spark any ideas or questions, let’s connect.
Reach out anytime.
🚀 Boost Sales
⚡ Reduce Costs
✨ Strengthen Brand
Methods Glossary
After exploring the case studies, you might want a deeper look at the research methods behind them.
This glossary provides an expanded list of methods—complete with pros and cons, real-world use cases, and outdoor industry examples of how insights have been applied.
